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March 18, 2007

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Jeff Persons

If an owner can go on to Zillow and edit, then Zillow just lost all credibility. I never gave much value to their algorithm or formula, there is just too much anecdotal information for a mere computer program like Zillow to reconcile. I am an exclusive Accredited Buyers Agent and I take it very seriously. You can hang your hat on the number when I establish fair market value for my buyer. The key to being a useful buyers agent is to find real comparables. This takes objectivity, time, the true labor of thought and numbers, numbers and more numbers. I like numbers because they don't lie. If I can't PROVE to my buyer that the property is worth $XXX then I don't recommend the purchase. They may buy it anyway but I can look at myself in the mirror. My "agency" must be impeccable. Without honesty, there IS no "agency".

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During my tests of over 5000 ugly yellow signs I have identified 11 profitable reason why real estate agents should be using them to generate buyer leads for their business. More than ever real estate agents have to think outside the box to be competitive.

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